For over a decade, François peyranne shaped the advertising and narrative expression of Rolex. At the very heart of the brand’s visual identity, he built, year after year, a singular territory around the watchmaker’s major communications. »

He conceived and orchestrated some of the brand’s most iconic campaigns, from annual product launches to emblematic TV commercial and films celebrating the symbol of the Crown. Combining precision and strategic vision to transform horological engineering into desire and myth. »